Winning With Video for Conference Planners & Sales Professionals
Industry events such as conferences and expos are produced to provide an avenue for their respective industries to learn, connect and generally share knowledge. However, on the backend for event planners, conference organizers, and sales professionals there is generally a common goal to grow the event and drive the bottom line.
It’s at this intersection of goals — both for industry participants and event planners — that video can be used as a powerful content marketing tool. While video has traditionally played a role in capturing keynotes and panel conversations there are new opportunities to leverage events and maximize a sponsors investment with video.
The event provides a rich opportunity to capture video assets for social media — which can showcase participants with the conference as the backdrop. These instances create new opportunities for sales teams and event sponsors to leverage their investment and reach the industry.
The fact of the matter is that video can play a multifaceted role in reaching the industry and driving both event growth and the bottom line. Here’s what winning with video looks like for event teams:
- Sharing Keynote Sessions & Panel Discussions: Single or multi-camera coverage of the event — which can be sponsored and shared online with global audiences.
- Highlighting the Event for Next Year: A well-produced broad overview that captures the event and its highlights to showcase the event and attract future sponsors and participants.
- Capturing Conversations with Industry Leaders: A platform for the organization to produce original content that is ripe for sponsorship and can be shared via today’s social media channels.
Taken together these video tactics empower event planners and sales professionals to position their events at the forefront of the industry — while creating new opportunities to drive the bottom line. #videoforthewin
Want to discuss a strategic approach for using video at your next event or conference? Click here to contact NYC Video Pros. Or ready to brainstorm the best strategy for producing a corporate video for your organization? Need corporate video production services, or have an NYC Video Production project? We are proudly trusted by our client’s for their corporate video production services; our story is telling yours. Specializing in NYC Video Production and the best corporate video production solutions for clients all around the globe. To learn more or discuss your specific needs contact NYC Video Pros either via our website or directly at 212.931.4866 and we’ll be happy to discuss options to help produce your next corporate video project.
